If you’re new here, start here — these are the flavors everyone comes back for again and again.
If you’re new here, start here — these are the flavors everyone comes back for again and again.
At House of Jadugar (HOJ), we believe every great meal begins with two things: exceptional ingredients and pure intent. For over 40 years, we’ve been bringing premium food products to Indian homes—blending tradition, quality, and innovation in every grain.
Our journey began in the heart of Khari Baoli, Delhi—Asia’s largest and most vibrant spice market. What started as a humble mission has evolved into a legacy of trust and taste. We weren’t just selling ingredients—we were delivering food experiences rooted in culture, flavor, and family.
Today, HOJ stands as a household name across India, known for setting the benchmark in purity, taste, and value. From our signature Poha (flattened rice)—now one of India’s top-selling brands—to an expanding range of pantry essentials, we’ve earned a place not just in kitchens, but in the hearts of millions.
With deep roots and forward vision, we remain committed to our founding promise:
To serve every Indian home with food that’s honest, wholesome, and unforgettable.
Delicious, nutrient-rich options made with clean ingredients to support your body, energy, and everyday health.
Explore handpicked organic products grown naturally,
without chemicals, and packed with health and flavor.
